The past, present and future

OPENING NIGHT (Closed Event)

Best of Egyptian designers fashion show curated by American stylist Julie Matos followed by gala dinner.

IN YOUR SHOE

EFW guests are invited to design and color on a finished plain upper or customise their own shoe while watching craftsmen at work.

GET CUSTOMIZED

Watch the Georges Sara craftsman customize your leather bracelet, compliments of EFW at the Cotton Building from 10 am to 11pm. (Promotion valid as long as stock lasts)

EFW official entertainment partner TIKTOK goes 360!

Take your spin on the iconic TIKTOK 360 camera in the Theatre building from 10 am to 11 am, for a lasting memory of EFW and win a bag by Egypt's pioneering sustainable fashion brand, UP-FUSE.(offer valid as long as stock lasts)

COLLECTIVE SHOW UP.FUSE, SHERINE FAHMY, MEROE, SAQHOUTE, BOADK

MARIE LOUIS

OPENING SESSION 

In conversation with Imran Amed, Founder, CEO & Editor in Chief, The Business of Fashion

THE VITAL ROLE OF COUNCILS & SUPPORT SYSTEMS

Burak Cakmak, Saudi Fashion Commission, Susan Sabet, Egyptian Fashion & Design Council, Sherine Rifai, Jordan Fashion Week, Sarah Hermez, Creative Space Beirut

HOW TO TALK RETAIL IN THE NEW WORLD 

Desiree Bollier CEO Value Retail, Paul Antaki, Consolidated Retail,Mohamed Talaat, VP & CEO Concrete, Mall of Arabia Head of Retail

Featuring Egyptian designers & craftsmen

Talks & panels with local & international speakers in the field of education,  craftsmanship, sustainability, design, intellectual property, production, retail, women empowerment, finance

MIX AND MATCH

NY TO DUBAI - HOW MEDIA TRANSCENDS FROM MARKET TO MARKET 

in conversation with Manuel Arnaut, Editor in Chief Vogue Arabia

WASSEEM KHADRA

SACER

ALMAH

UNLOCK HER FUTURE

Presenting the Unlock Her Future Prize in Support of Women Social Entrepreneurs of the MENA Region Chantal Khoueiry, Chief Culture Officer, The Bicester Collection, Dr.Iman Bibars, Founder Ashoka Arab World and WISE, NYU Abu Dhabi(tbc) ,Nuhayr Zein of Leukeather. 

TAKING YOUR HERITAGE GLOBAL 

Amina Ghaly, Azza Fahmy head designer, Amal Aouadi, PR Messika M.East, Louis Barthelemy, Ahmed Sabry, Sabry Marouf 

DANIELA ASHBA

CHRISTINE MASSARANY

NURIA TELPIAN HAUTE COUTURE

AI IN FASHION

WHY TO HOP ON THE WAGON FROM NOW Rami Emad, Art Director, Mahmoud Al Sharif, CEO Fit & Shop

ON A MISSION - KEEPING LOCAL CRAFTSMANSHIP ALIVE 

Alia El Tanani, Don Tanani, Margarita Andrade, Threads of Hope  Lamia Hassanein, Tanis, Sara El Chayeb, Georges Sara

Digital Space - Redefining the Fashion Industry

Yasmine Ebeid, TikTok Fashion Content Creator on the profound impact Digital Space has had on the fashion industry

IN YOUR SHOE

EFW guests are invited to design and color on a finished plain upper or customise their own shoe while watching craftsmen at work.

THE DESIGN STUDIO BY AZZA FAHMY EXPERIENCE

Silver Wire Wrapping Jewelry class at the Design Studio by Azza Fahmy Hub in the Cotton Building

HOW TO ATTRACT INVESTORS - A LESSON FOR STARTUPS IN FASHION 

Nevine El Tahri, Chairperon Delta Shield of Investment, Ola Dajani, Tiye Angels, Hanaa El Hilali, Alkheir Microfinance

HOW TO ATTRACT INVESTORS - A LESSON FOR STARTUPS IN FASHION

Nevine El Tahri, Delta Shield of Investment, Ola Dajani, Tiye Angels, Hanaa El Hilali, Alkheir Microfinance

COLLECTIVE SHOW

NADINE CHAMAA, TALALYA FASHION, RASHA PASHA CAIRO, SALMA KHALIL, MAZOURA BY HEBA ABOU OUF

PAZ.CAIRO

THE IMPORTANCE OF FORMAL EDUCATION: WHY KNOWING YOUR TRADE MATTERS

Panelists: Adrien Roberts, Accademia Costume e Moda , Aida Zayed, FDC, Azza Fahmy, The Design Studio Azza Fahmy,Shivang Dhruva, FDA, Anna Arena Mod'Art  Moderator: Yasmine Hilal GTEX

SUSTAINABLE FASHION IN EGYPT NOW & TOMORROW 

Connie Abuleish, Sekem, Manal Olama, Egyptian Clothing Bank, Yara Yassin, Upfuse, Mai Kassem, Sustainable Fashion Alliance MENA, 

CONNECTING THE CONTINENT THROUGH FASHION 

Temwa Gondwe, Afreximbank, Omoyemi Akerele, Lagos Fashion Week , Delphine Clement GTEX/ITC 

FABRIC INNOVATION & SUSTAINABILITY 

Marco Marzoli, Enrico Marzoli, Filmar Group, Marie Bishara,AGEC, Ahmed Rizk, UNIDO Cotton program Egypt 

MIX AND MATCH

MOAAZ EL BEHAIRY

MAISON FARAH WALI

OR

THE POWER OF THE "WHITE GOLD"

Khaled Schumann, Cotton Egypt Association in conversation with Paul Antaki, Consolidated Retail.

REGIONAL FASHION MEDIA TALKS 

Jamila Halfichi, Asharq Al Awsat, Bilal Arabi, Rotana, Fidaa Ramadan, Elle Arabia, Zeinab Abdulrazek 3Oud, Susan Sabet, Pashion 

EXXY

SARA BAHAA

AHMED HAMDY PLUS 45 DESIGNERS IN EXHIBITION

AHMED HAMDY

FOOD IN FASHION

the extension of visual merchandising In conversation with Avec Karim founder Chef Karim Abdelrahman

THE JOURNEY OF "MADE IN EGYPT "

Georges Sara, Ahmed Gabbas, Leopelle, Bassem Lotfy, Lotfy

Shop the Runway

Exhibitions by Creative Space Beirut, FAD Dubai, Jordan Fashion Week, Lagos Fashion Week, GTEX 

STYLISTS IN CONVERSATION

Julie Matos, EFW head stylist, Maissa & Sahar Azab, Mai Galal, Farah Baky

LANCOME BEAUTY TALK

The Lancome makeup experts demonstrate the latest makeup looks for summer!